About BetterPoints

At BetterPoints, we want the best social innovations to become standard practice.

BetterPoints was founded in 2010 because we wanted to find ways of motivating greater numbers of people to adopt sustainable and positive social behaviours.

That’s why we built a system of tools for designing and managing interventions that encourage behaviour change and generate hard evidence. Our motivational, user-facing smartphone app is managed and driven by our highly-evolved digital platform, which is underpinned by behaviour change research and best practice.

Our system is purpose-built for designing and managing interventions that encourage behaviour change and generate hard evidence, via our smartphone app. It is used by public bodies and private organisations across sectors, to build programmes of engagement that result in a tangible change of behaviour, such as commuting by bicycle instead of by car, or walking for at least 150 minutes a week.